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QR codes and your handmade business

by | May 2, 2023 | 0 comments

Craft Booth

What is a QR Code and how can I use them in my handmade business?

A QR code (short for Quick Response code) is a type of two-dimensional barcode that can be read using a smartphone or QR code reader. It consists of a pattern of black and white squares arranged in a square grid on a white background. 

QR codes can be used to store and transmit a variety of information, such as website URLs, product information, contact details, and more. When a QR code is scanned using a smartphone camera or QR code reader, the encoded information is displayed on the user’s device. 

QR codes are a popular tool for businesses and marketers, as they can be printed on a variety of materials such as posters, business cards, and brochures. This makes them a convenient way to provide customers with additional information about products or services, as well as to track engagement and measure the effectiveness of marketing campaigns.  

QR codes are useful in a marketing campaign for several reasons.  

  • Convenience
  • QR codes make it easy for customers to access information about your products or services. By scanning the code with their smartphone, customers can quickly and easily access your website, social media profiles, or other digital content.
  • Engagement
  • QR codes can be used to create interactive experiences for customers. For example, you can create a scavenger hunt or game that involves scanning codes located throughout a venue or store. This can be a fun and engaging way to promote your brand and products.
  • Tracking
  • QR codes can be tracked to provide valuable insights into customer behavior. By tracking scans, you can see which marketing campaigns are most effective and adjust your strategy accordingly.
  • Cost-effectiveness
  • QR codes are relatively inexpensive to create and can be printed on a variety of promotional materials, such as business cards, brochures, or posters. This makes them a cost-effective marketing tool for businesses of all sizes.
  • Versatility
  • QR codes can be used in a variety of marketing contexts, from print advertisements to event signage. This versatility makes them a flexible and adaptable tool for reaching customers in different contexts.

Overall, QR codes offer businesses a unique way to engage with customers and promote their brand. By leveraging the convenience, engagement, tracking, cost-effectiveness, and versatility of QR codes, businesses can build stronger relationships with customers and drive sales. 

One way to use QR codes is to add them to your marketing strategy for your craft shows. 

QR codes can be a great way to market handmade items to customers who visit craft shows.

Here are some ideas on how to use QR codes effectively in your marketing strategy: 
    • Create a QR Code that links to your website
    • or online store where customers can purchase your handmade items. This makes it easy for customers to access your products without having to carry around physical brochures or business cards.
    • Use QR codes to direct customers
    • to your social media profiles, such as Instagram or Pinterest. You can showcase your handmade items on these platforms and build a following of loyal customers who will help spread the word about your products.
    • Print QR codes on promotional materials
    • like business cards, postcards, or brochures. This allows potential customers to easily scan the code and learn more about your products and services.
    • Use QR codes to offer discounts
    • or special promotions. For example, you could create a code that offers 10% off any purchase made at your booth during the craft show.
    • Create a scavenger hunt game
    • that involves scanning QR codes located throughout the craft show. This can be a fun way to engage with potential customers and increase awareness of your brand.

    Learn more Craft Show strategies

    With years of experience, I’m now teaching you how to have a successful craft show season.  Inside the Craft Show Masterclass I share all of my best strategies for tried and true success.

    Remember to keep your target audience in mind when designing your QR codes and marketing strategy. Make sure the codes are large enough to scan easily and placed in a visible location. Additionally, consider offering incentives for customers who scan your codes, such as free samples or a chance to win a prize. By creating a unique and engaging experience for all customers, you can help drive interest and sales for your handmade items. 

    What ideas do you have? Share them with us below!

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